Music Videos

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys or marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including “illustrated song”, “filmed insert”, “promotional (promo) film”, “promotional clip”, “promotional video”, “song video”, “song clip” or “film clip”. Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequently, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.

Music videos use a wide range of styles of contemporary video making techniques, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation, music, and live action. Combining these styles and techniques has become more popular because of the variation it resent to the audience. Many music videos interpret images and scenes from the song’s lyrics, while others take a more thematic approach. Other music videos may be without a set concept, being merely a filmed version of the song’s live performance.[2] Music videos have also become a place where product placement is evident in almost every mainstream video. They are always parent and it usually takes place because the artist is sponsoring a product or brand. An example of product placement is the Beats Pill being featured in numerous hip hop videos. The strong emphasis on product placement is something that has evolved because of the global scale music videos can reach because of websites such as YouTube.

U.S. and foreign films

The English film title, original title, country of origin and production year are listed. Foreign-language films are subtitled in English.

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Devil in the White City

Holly Siders | United States | 2014 | 4 m Facebook An obsessed fan of serial killer H.H. Holmes aspires to recreate his legendary crimes. Song by The Existential Gentlemen Cast Amanda Wickline Jess Paul Cassidy Bayes Kim Waybright

War & Peace

Mojtaba Yari | Germany | 2015 | 5 m 15 s Persian with English Subtitles Jangh o Sol (War & Peace) is a fantasy music video acting in an indefinite country and showing an army officer and his soldiers leaving for war. Whereas suddenly there comes a message that the war is over – now and forever…. Read more »

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Varya Demidova – Ashageta

Mikhail Romanovskiy | Russian Federation | 2017 | 3:43 Cast Varya Demidova Producer Igor Vdovin

Rain

Martin Gerigk | Germany | 2017 | 5:59 Synaesthetic study of rain for 12 cellos, nature sounds and rhythmicized video sequences. Contemporary music.

Pattern Repeating

HochR | Norway | 2015 | 4 m 32 s Facebook A video work that tells the story of stark, latent family dynamics, where impotence, acceptance and hopelessness surface through the repetitiveness in our lives.

Throne of the Crow

Holly Siders | United States | 2016 | 4 m Music Video for the song “Throne of the Crow” by Cognition. A self-centered, cold-hearted woman attends a surreal high-class party and realizes in her seemingly last moments that the denizens of her own mind are what are destroying her. Cast Ina Pesheva

Water

Ramses Groeliker | Netherlands | 2017 | 7:20 experimental music film for the band Monomyth (NL) : an artistic experiment, shortfilm ‘Water’ by students Ramses Groeliker (18), Muus (19) and Lizzy (17) Jongedijk. Teacher Wim Jongedijk, Rietveldacademy of arts, Amsterdam.

BVIS – Black Gold

Stian Dale | Norway | 3:58 Norwegian with English Subtitles With a combination of practical and digital effects, this music video creates an abstract interpretation of who the oil is. The artist Bvis has the role of the physical manifestation of the oil. We are introduced to the oil at the bottom of the ocean… Read more »

Energy

Martin Gerigk | Germany | 2017 | 8:47 Essayistic study of energy for 12 cellos, nature sounds and rhythmicized video sequences. Contemporary music.

Timberline

United States | 2015 | 8 m 26 s Facebook | Twitter Composer Peter Davison lives in the peaceful mountain village of Idyllwild, California. With photography of Idyllwild by Lissa Evans, Kathy Harmon-Luber, Erin O’Neill and Peter Davison, this dramatic rock music takes you on a journey through Idyllwild’s forest and mountains and its many moods…. Read more »